RAW

The concept of RAW was born thinking about the extraction, creation and end life of a product. The very material it’s made from, was salvaged from a tree (A Golden Ash) in Miles’ backyard that died and was later cut down. He collected the timber, hoping to use it one day, and this proved to be the perfect opportunity. We know the exact location of where this tree was felled and we are transparent in the entire process of RAW’s creation (Hand tools only).

The fact that it has been saved from a potential end as wood chips or even landfill creates emphasis on the lifecycle and extending objects lives in various ways instead of letting it become a victim of our consumerist society. If the time does come where RAW becomes “waste” it will simply degrade back into the environment doing no harm due to the nature of it being all timber, finished with raw linseed oil. The revaluing of the tree and the circular aspect of RAW, (in terms of its extraction, creation and eventual disposal) engages the spiritual dimension and evokes a sense of intrigue as to why RAW is designed the way it is, therefore raising awareness to the fast paced throw away society of today.

We hope to let people step back from their lives, relax, reflect and consider their doings and actions within our home, Planet Earth.